It is not the kind of scare tactic you might expect. But with more than 70,000 views in 24 hours just three days before the election, the Obama-Biden camp is yet again successful at marketing a message. This viral ad poses the question to viewers: “On November 5th, Will You Have Done All that You Could Have?”

Here is a particularly good example of a video that leverages amatuer footage to give a very clear call-to-action in under 3 minutes.